These ten posts were ten of my favorite to write and to reflect upon. They contain principle-oriented marketing concepts, and they embody the foundational aspects of my focus on marketing. Granted, they’re each a little lengthy, but I hope you can take a moment to see a little more of where I’m coming from.
- 10 Tips to Create Branded Service Employees
- Formula for Positioning
- This Job Would Be Great if it Weren’t for Those Pesky Customers
- The Dilution of Brands Through Inorganic Growth
- The Line Between Brand(ing) and Marketing
- 5 Ways Services Marketing Will Help Brick and Mortar Gain Ground
- Marketing to Teens
- When Commodities Compete, Branded Service is the Key
- Services Marketing and the Pizza Continuum
- Customer Touchpoints: The “Back-End” of Services Marketing
Hi
I love your blog, very interesting and innovative.
Thanks
Stef
By: Stefan Michel on November 2, 2008
at 4:14 pm
Thank you Dr. Michel. I truly appreciate the compliment. And I enjoyed “Making the Most of Customer Complaints.” I’ll be watching your site as a regular resource. Thanks for commenting!
Chris
By: Chris on November 5, 2008
at 10:17 am