Can Your Brand Afford To Discount?- Another post about discounting during the recession…and another post that marketers must read, by Paul Williams at Marketing Profs Daily Fix. Ugh, I just can’t believe that marketers at Tiffany’s and Neiman Marcus are stooping to discounting! No surprise about McStarbucks though.
Customer Wonderland-Interesting real-life anecdote about Macys’ customer experience management, by Ginger Conlon at The 1to1 Blog. For more branded service insight, follow the link below the article (or click here) to read Great People Create a Great Customer Experience. And in case that’s just not enough services marketing inspiration, check the awesome archived article listing (Zappos’) Jane Judd’s 10 Rules to Creating a Customer-Centric Culture.
Here are some great service marketing links that I had tucked away for my Friday Favorites last month…before travel, holidays, our company’s website rebuild (completed solely by myself and my boss), etc. Looking back over these posts, I decided that they were just too good not to mention, even though they have been around for a month or so.
What are your employees trained to watch for?
The Two Key Elements of Customer Orientation
Protect Your Brand During Layoffs
People Want to Connect with People… Not Companies
In Customer Service, You Are Always On Stage
