The value of being ordinary- Nice post by Olivier Blanchard at The Brand Builder Blog. Of course, I read this as, differentiate your service provision during times like this.

Hospitals Ailing in Their Web Marketing Efforts: Study- Nice response to a new Oneupweb report which examined the online efforts of 19 notable healthcare organizations.  Beth Negus Viveiros from Chief Marketer quotes Carly Desmet, director of marketing for Oneupweb: “…traditionally hospital[s] are behind the times when it comes to their marketing initiatives.” Hospitals are of particular interest to me because of the number and significance of service marketing opportunities available to them. This includes online initiatives mentioned in the post such as blogs and podcasts. Interesting post and report.