Posted by: Chris | July 27, 2006

Steinbeck on Marketing

Nearly finished with Waiting for Your Cat to Bark. Eisenberg(s) cite John Steinbeck:

Your audience is one single reader. I have found that sometimes, it helps to pick out that one person–a real person you know, or an imagined one–and write to that one.1

Quick reference to one of my previous posts: When Is This Ever Going to Help Me? Foundational, essential marketing principle in classic American Literature? There you have it. As I’ve said before: hire an English teacher.


Chris Posey

1 – John Steinbeck. “2/13-14/1962 letter to Robert Wallsten,” from Steinbeck: A Life in Letters, Elaine A. Steinbeck and Robert Wallsten, ed. (New York:Viking Penguin, 1975)
Reminder in Waiting for Your Cat to Bark?

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