Posted by: Chris | March 19, 2008

Passing It On: Blogpost- “Martian Headsets”

Thanks to Andy Sernovitz for referencing this post on his blog. It’s a lengthy anecdote, but it touches on so many important aspects of marketing (product design, product testing, product rollout, customer education, employee product education, employee empowerment, promotion, cannibalism, etc.) and it’s amazingly well written. Definitely worth the read.

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