Posted by: Chris | October 13, 2008

Passing It Along: What You Need to Know About Branding

Not a post that would typically show up in my Friday Favorites (simply because it’s not specifically service marketing oriented), but a great post from Steve Tobak at the BNET blog about some essential and oft-ignored, oft-unspoken, real-life branding principles.

What You Need to Know About Branding

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