Posted by: Chris | July 22, 2008

Branded Service Turn-Offs

Two branded service turn-offs:

1. Tray-liner job applications

Screams volumes about how much you are valued as a potential employee. It’s worth it to be selective. You’re saying to yourself, “But we’re talking fast food restaurants!” Exactly. That’s right, thre’s a lot of work to be done.

2. Using “highly motivated” as a descriptor of desired job applicants

First I whould say, all businesses are looking for “highly motivated” employees. It’s redundant. Rhetorical issues aside, advertising for “highly motivated” job applicants puts said applicants in their place before they even walk through the door: one step away from being fired. Some may read my concern and say, “well, who wants a lazy employee?” Obviously, services marketing is not about letting employees be lazy. That’s ridiculous! But it is about an exchange of value between employer and employee. Given legs, this means the employer provides branded interviews, branded training and assessment, branded remediation, and opportunities to succeed as a branded service employee elsewhere (read about Zappos’ opportunity to succeed somewhere else).

Just random thoughts for today. More skin later.

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Responses

  1. Nice pic. Waiting on the skin.

  2. “it is about an exchange of value between employer and employee. Given legs, this means the employer provides branded interviews, branded training and assessment, branded remediation, and opportunities to succeed as a branded service employee elsewhere”

    This is exactly where the marketplace is headed.

    Companies need to learn how to brand themselves to the workforce as much as they do to the consumer.

    I’d say the shotgun effect of your random thoughts is very effective.

    Keep creating…a brand worth raving about,
    Mike


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